In 2022, Arsenal Football Club witnessed something it had not seen in years: rambunctious fans riling up the stadium for the entire game. Anchored by fan groups such as RedAction and the Ashburton Army, games at Emirates Stadium transformed from staid events, where the atmosphere was compared to that of a library, to wild, raucous contests where fans never stopped rallying the club. This transformation benefited from strong performances on the field, but the switch flipped when the club cultivated and supported its hardcore fans, those who wanted to make the games as fun as possible but lacked resourcing and
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