Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing “profound disappointment” and “alarm” in the defense community. My target at the time was the now classic formula for strategy as the sum of ends, ways, and means. I argued this tended to transform strategic thinking into a means-based (resource-based) planning exercise. My answer to this problem was to define strategy as a “theory of success,” in the hopes of drawing strategists’ attention to the job of causing success
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